Create the content that counts

Our AI-powered software tells you what content to write (and how much) to leverage your experience and rank higher where competitors are weak.

Trusted by content teams

Basic keyword research won’t help you determine what content is worth creating

It’s tough to know how competitive a topic is… or how much content you’ll need to make to own it.

You’re missing opportunities to take advantage of your existing topical authority.

It’s hard to differentiate your content from your competitors.

You need MarketMuse:

Develop a content strategy that propels your business forward

Here’s how you crack your content strategy code

Topic authority

Identify and expand the authority you already have

MarketMuse’s patented AI automatically analyzes your entire content inventory, then pinpoints high-value topic clusters and finds quick wins based on your existing authority.

Competitor gaps

Find content opportunities that everyone’s overlooked

We locate gaps in your competitor’s content and show you topics they’ve missed, so you can stand out.

Personalized difficulty

See which topics are easiest (and hardest) to rank

Content plan

Get a personalized roadmap showing what to create or update — in minutes

Customer love

“The MarketMuse approach is way more efficient than how I’ve been looking for topics to cover.”
Anna Mason
Content Strategist, Clickmatize

“We see 4x-10x more traffic with pieces we optimize with MarketMuse.”
Zoe Hawkins
Principal Content Manager, Sumo Logic

“Once we started publishing content following the MarketMuse process and formula, we saw pieces position within a couple of weeks. We’re seeing very, very quick results.”
Luke Mason
Marketing, TentCraft

“While you could spend hours researching keywords on a platform such as Google Keyword Planner, we highly recommend MarketMuse. It allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors.”
Andy Crestodina
CMO, Orbit Media Studios

FAQ

Who uses MarketMuse?

Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.

Is this actually an AI solution?

Yes! We have used AI in our product for over ten years. For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Do you manage my content like a CMS?

We don’t act like or replace a CMS. We create a content inventory for you, which includes data points to help you make content decisions, but we are not the tool to help you manage or change your content directly.

Will you write content for me?

Our Optimize application has a generative AI component to help you create content faster, but we do not write content for our customers. Our strength is helping you understand what to write (and how much), how to build upon your existing authority, and identify low quality content.

Why should I choose MarketMuse over another platform?

MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They weren’t getting the outcomes they wanted with basic keyword research and wasted too much time in spreadsheets trying to figure out what to prioritize.

With MarketMuse, you know where you have topic authority, weak spots, and opportunities to take over — making content decisions much easier.

MarketMuse differs from other platforms in that:

– We use proprietary data and AI vs. commodity data via APIs
– We produce cluster analyses and content plans in minutes with our AI technology, vs dozens of hours of manual work
– We offer content inventories and research workflows vs. keyword-by-keyword analysis
– We streamline research and auditing vs. living in spreadsheets or one-off searches
– We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.